Tips & Hints
News validationMore people trust news over any other media format.
Effectiveness
Email campaigns are 48% more effective when used in conjunction with news features.
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Direct Mail Services
Response rates to direct mail vary widely, and its costly. So you need to be sure your creative is top-notch, carries a strong call-to-action and that you only use high quality targeted lists. Take a look at the various direct mail tools we offer to meet these challenges.FAQs
Did you know...
* News-like communications formats are trusted more than any other. (PEW)
* 33% of direct mail respondents will go online, if prompted. (DMA)
* 47% of adults respond to direct mail communications. (Vertis Communications)
* Direct mail response rates are higher in 2010 than just two years ago; cost factor cuts competition. (IBIS)
* News-like communications formats are trusted more than any other. (PEW)
* 33% of direct mail respondents will go online, if prompted. (DMA)
* 47% of adults respond to direct mail communications. (Vertis Communications)
* Direct mail response rates are higher in 2010 than just two years ago; cost factor cuts competition. (IBIS)
Size matters
* Direct-mail respondents are usually bigger investors. (Epsilon)
* Direct-mail respondents are usually bigger investors. (Epsilon)
Dual marketing
pays
* Direct mail campaigns are more effective when used in conjunction with email. - eMarketer (2010)
* Direct mail campaigns are more effective when used in conjunction with email. - eMarketer (2010)
Institutional preference
* Institutions are more-likely to receive mail-only campaigns. (Fund Raising Success Magazine)
* Institutions that respond to direct mail, call-to-action web pages, are 100% more-likely to sign up for follow-up fact sheets and research material. (Dunham & Co)
* Institutions are more-likely to receive mail-only campaigns. (Fund Raising Success Magazine)
* Institutions that respond to direct mail, call-to-action web pages, are 100% more-likely to sign up for follow-up fact sheets and research material. (Dunham & Co)
For a free, no obligation analysis of your
direct mail plan, please contact
us.
Mail Intelligence
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Four pages of media power designed using a magazine format instills trust. All campaigns are tested to develop strong call-to-action response rates.
Find out if direct mail is for you!
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Four-color research oriented fact sheets deliver results, yet serve as follow-up material you can update regularly. A cost-effective resource, evergreen in use.
Call to find out more!
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Tell your story using a news format, which keeps a readers interest in wanting more information.
Call for details!