Tips & Hints
News validationMore people trust news over any other media format.
Effectiveness
Email campaigns are 48% more effective when used in conjunction with news features.
Direct Mail Services
Response rates to direct mail vary widely, and its costly. So you need to be sure your creative is top-notch, carries a strong call-to-action and that you only use high quality targeted lists. Take a look at the various direct mail tools we offer to meet these challenges.FAQs
Did you know...
* News-like communications formats are trusted more than any other. (PEW)
* 33% of direct mail respondents will go online, if prompted. (DMA)
* 47% of adults respond to direct mail communications. (Vertis Communications)
* Direct mail response rates are higher in 2010 than just two years ago; cost factor cuts competition. (IBIS)
* News-like communications formats are trusted more than any other. (PEW)
* 33% of direct mail respondents will go online, if prompted. (DMA)
* 47% of adults respond to direct mail communications. (Vertis Communications)
* Direct mail response rates are higher in 2010 than just two years ago; cost factor cuts competition. (IBIS)
Size matters
* Direct-mail respondents are usually bigger investors. (Epsilon)
* Direct-mail respondents are usually bigger investors. (Epsilon)
Dual marketing
pays
* Direct mail campaigns are more effective when used in conjunction with email. - eMarketer (2010)
* Direct mail campaigns are more effective when used in conjunction with email. - eMarketer (2010)
Institutional preference
* Institutions are more-likely to receive mail-only campaigns. (Fund Raising Success Magazine)
* Institutions that respond to direct mail, call-to-action web pages, are 100% more-likely to sign up for follow-up fact sheets and research material. (Dunham & Co)
* Institutions are more-likely to receive mail-only campaigns. (Fund Raising Success Magazine)
* Institutions that respond to direct mail, call-to-action web pages, are 100% more-likely to sign up for follow-up fact sheets and research material. (Dunham & Co)
For a free, no obligation analysis of your
direct mail plan, please contact
us.
Mail Intelligence
Magazine Format
Four pages of media power designed using a magazine format instills trust. All campaigns are tested to develop strong call-to-action response rates.
Find out if direct mail is for you!
Four pages of media power designed using a magazine format instills trust. All campaigns are tested to develop strong call-to-action response rates.
Find out if direct mail is for you!
Fact Sheets
Four-color research oriented fact sheets deliver results, yet serve as follow-up material you can update regularly. A cost-effective resource, evergreen in use.
Call to find out more!
Four-color research oriented fact sheets deliver results, yet serve as follow-up material you can update regularly. A cost-effective resource, evergreen in use.
Call to find out more!
Creative Writing
Tell your story using a news format, which keeps a readers interest in wanting more information.
Call for details!
Tell your story using a news format, which keeps a readers interest in wanting more information.
Call for details!