Tips & Hints

News validation
More people trust news over any other media format.
Email campaigns are 48% more effective when used in conjunction with news features.
investor relations media services

Media Coverage

According to a February 2010 eMarketer report, editorial style news stories are trusted by 70% of readers, making news an integral part of any investor relations strategy. But getting news coverage isn't easy, though Price Target Media offers a variety of media tools to achieve results.


Did you know...
* 47% of the public, median age 52, rely on TV for news. (PEW)
* 23% of the public [affluent middle-aged] rely on both TV and the web for their daily news. (PEW)
* 13% of the public, median age 35, rely solely on the web for their news. (PEW)
* 14% of the public, the 'disengaged', have no interest in news. (PEW)
Faith in the news
* 70% of people trust the news over other forms of communications. - eMarketer (2010)
* The response factor of email communications increases 48% when news is made part of a media campaign. (World City Press) 2010
Trends in news consumption
* 35% of people still listen to the radio for their news. (PEW)
* Just as many people read newspapers as listen to the radio on a daily basis when looking for news. (PEW)
To receive a free copy of any of the reports outlined above, please contact us.
To find out more about our investor relations media services, please contact us.

Media Tools

investor relations media coverage News Features

Editorial style news articles get published as part of every investor relations campaign. We guarantee coverage!
Ask us how!
Investor relations magazine feature stories Magazine Feature Stories

Four-color, two page feature magazine stories are a great way of promoting investor awareness and they're 'evergreen' in nature, meaning you can redistribute copies again and again.
Call to find out more!
Investor relations tv news Broadcast News

Pre-recorded nationwide TV news interviews provide broad IR exposure. Up to 20 stations coast-to-coast - in one day!
Call for details!
Investor relations radio interviews Radio Interviews

Top market radio interviews, guaranteed 10 to 15 million listeners.
Get info now!