Tips & HintsCall to Action
Monitoring the links investors click on in email can tell you a lot.
Email should be responsive, inviting readers to sign up or call.
A July 2008 report commissioned by the SEC noted that 55% of retail investors used the web to access information in making investment decisions and yet, email remains the No. 1 tool companies use to communicate with investors.
* Just 38% of email marketers have used email click behavior to segment their messaging. (Revelancy Group)
* During Q3, 2010, service type messages had the highest open rates (37.3%), while editorial messages had the highest click rates (7.4%). (Epsilon)
* 75% of respondents say lack of relevance is the biggest reasons subscribers choose to opt out, followed closely by sending too frequently (73%). - Merkle Interactive Services (2009)
* Emails with 20 or more links got about twice as many clicks as those with fewer links. - MailerMailer (2008)
Email MeasurementThe Devil's in the details, when it comes to measuring an effective investor email campaign. Trading volume should be the No. 1 criteria, building upon a company's 50 and 200-day moving average.
Because we're the only QMO that will work with micro cap companies, Price Target Media often contracts for short-term investor relations services where we're asked to manage retail investor email outreach campaigns.
Our syndicate of investor email publications offer over 2.5 million opt-in subscribers with an additional 10 million permission-based accounts. Every newsletter first went through a rigorous examination process before being added to our QMO Affiliate program. Lists were verified for authenticity, editorial style and adherence to securities regulations before being added to the Price Target Media QMO Affiliate group.
For a list of our QMO Affiliates, please contact us.